It Takes More Than Math to Design a Distribution Network
Distribution networks are the conduits that connect companies with their customers, so it is hardly surprising that the way these networks are designed has a critical impact on cost and customer service.
Companies commonly use mathematical optimization models to arrive at the best network design, but this approach is flawed in one key respect — it does not take into account changing market conditions during the several years it can take to complete a design project. This is particularly onerous in developing economies where markets tend to be extremely changeable.