August 12, 2005 • Press Releases
MIT Expert on Corporate Disruptions Discusses How Companies Can Prepare for the Unexpected
August 12, 2005, CAMBRIDGE, MASS – British Airways could have, and should have, spared its customers most of the aggravation resulting from the strike that brought its Heathrow operations to a standstill, according to MIT Professor Yossi Sheffi. The strike alienated customers, and generated negative publicity that will take a significant effort to overcome. The debacle has important lessons for other companies, he noted.